IMC Live Global Supports 24 Hours Charity Stream, Live to Love

IMC Live Global Supports 24 Hours Charity Stream, Live to Love

SIBAYSHIOK AND TIN BOX GROUP SINGAPORE PRESENTS 24HRS LIVE COMMERCE:

LIVE TO LOVE, TO CONTRIBUTE TO CHARITY ON THANKSGIVING WEEK

16 November 2021, SingaporeLIVE TO LOVE, is a 24hrs-long live commerce happening on Thanksgiving Week, 22 – 23 November 2021 from 8.30pm to 8.30pm on Sibay Shiok’s Facebook page. This charity stream is presented by Sibay Shiok and Tin Box Group Singapore, supported by IMC Live Global, The M Society, and Sixides. All proceeds raised during the live commerce will go to Sian Chay Medical Institution and, Keeping Hope Alive.

 

In support of this initiative, IMC Live Global will extend its valuable resources from artiste management and content production, to support the programme and contribute to the initiative. Audience will also be able to catch IMC Artistes during the live stream.

“IMC Live Global and our artistes are thrilled to contribute to society through this initiative. IMC Live Global’s strength in content creation enables us to support LIVE TO LOVE in meaningful ways.” – Romell Song, Chief Operating Officer of IMC Group Asia

 

Founded by Singaporean celebrities, Terence Cao, Vincent Ng, Shane Pow, and Dawn Yeoh first launched Sibay Shiok as an online venture to sell Dry Mee Siam. The venture has since evolved its online delivery service arm, and regularly does live commerce and F&B-related livestreams on its Facebook page.

 

In LIVE TO LOVE, audience can expect to see local artistes like Terence Cao, Dawn Yeoh, Xavier Ong, Vincent Ng, Zhang Yao Dong, Cassandra Lee, Chen Xiu Huan, Tracy Lee, Edwin Goh, and Yutaki Ong during the 24hrs livestream. The live commerce will feature items ranging from F&B, healthcare, beauty and more. Sales from the charity stream will go to Sian Chay Medical Institution and, Keeping Hope Alive.

As the co-presenter of LIVE TO LOVE, Tin Box Group Singapore will support this programme by featuring its resident singers Alicia Koh, Marcus Lee, Cherelle Tan, Relyne Ban, Jayden Chew and Qiaohan Fu. As familiar faces within the local music scene, these singers will be performing some of their originals and covering several hit songs as part of the programme in LIVE TO LOVE.

 

“This partnership aligns with our interests at Tin Box Group Singapore as we have always been passionate about doing more for our society. Our recent initiative SIMPLY LIVE – GOING LIVE is a testament to this as we used our platform and resources to raise funds for Assisi Hospice. We see our partnership with Sibay Shiok for LIVE TO LOVE as an extension of our resolve to contribute to causes as such.” – Zolyn Low, General Manager of Tin Box Group Singapore

 

Sibay Shiok and Tin Box Group Singapore is proud to present LIVE TO LOVE to raise funds for charity.

 

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GENERAL INFORMATION

Date: Monday to Tuesday, 22 – 23 November 2021

Time: 8.30pm – 8.30pm

Platform: https://www.facebook.com/sibayshiok/

 

Official Hashtags: #LIVETOLOVE #SibayShiok #TinBoxGroupSingapore #IMCLiveGlobal

 

For all official assets, please refer to: https://bit.ly/LIVETOLOVE

About IMC Live Global 

A subsidiary of IMC Group Asia, IMC Live Global is a music and live entertainment company based in Singapore with offices in China, Japan, Malaysia and Thailand. The company is focused on creating and bringing top quality live experiences to a worldwide audience. In the past 13 years, IMC Live Global has produced and promoted over 430 world-class shows for 5.5 million fans in 48 cities around the globe.

 

For media enquiries, please contact:

Rachel Alyssa Tan (Ms)

Assistant Manager, Marketing & PR (Southeast Asia)

O: (+65) 6908 0108 M: (+65) 9278 6929 E: rachelalyssa.tan@imc-asia.com