IMC Group Asia actively supports & promotes the Asian Music Scene.
Over the years, IMC Live Global has created platforms for new and aspiring talents through our homegrown concerts such as ROCK ON! Music Festival, IMC Live Global Battle of Band, LIVE IS LIFE, and AL!VE Concert series. With our in-house content, we are committed to making Live Experiences a lifestyle choice in the everyday lives of music fans across Asia.
The IMC incubation project is a non-profit studio that provides a shared industry platform and opportunities for young talents who are passionate about music creation. Named “IMC Shared Music Space”, this project will provide members with a creative and collaborative space and access to IMC Group Asia’s resources. IMC Shared Music Space” will also invite industry professionals to share their knowledge and provide lectures on specific topics related to music in the future.
IMC Group Asia’s Artiste Management and Development team strives to develop Artistes through identifying and recruiting potential talents, and nurturing them through a dynamic and rigorous development programme. From vocal technique and musicianship, to movement, styling, and media relation skills, the programme provides Artistes-in-Training opportunities to train with the best experts in the industry, elevating their artistry to music lovers all across Asia.
In 2014, IMC Group Asia officially launched the “ONE LOVE” charity programme, in which the Group donates RMB 10 for every concert ticket sold. In our belief that “a life lived for others is a life worthwhile” (Einstein), the fund provides educational programmes for various underprivileged groups in Greater China and around Asia.